I know their playbook because I spent my early career inside a newsroom. For the last 25 years, I've used that insider perspective to help victims and their lawyers get the truth out first.
Free 24-hour check: what's the defense running against your specific case? No pitch, no email required.
Before the narrative work began, a mass tort matter at a major academic medical center was headed toward a standard settlement. After, it became a story of institutional accountability — for more than 9,000 claimants.
When I represented the 9,000 victims of Dr. Levy, the defense sought to isolate the harm to the actions of 'one lone doctor.' I refused that frame. Instead, I insisted on telling the full 35-year story of institutional neglect and medical experimentation on Black patients. Shifting the focus from a singular actor to systemic failure was the only way to secure true accountability and the largest possible settlement.
I spent twenty-five years as a Dow Jones reporter before moving into plaintiff-side communications. Since then I've placed clients on The Daily, CNBC, and the Joe Rogan Experience, along with the wire and print pickup that follows — I built the media program for the $190 million Johns Hopkins settlement, an AP wire placement with same-day pickup in the Times, the Post, and the Journal (most matters are NDA-protected; full case detail is shared under privilege once retained).
A billion-dollar verdict against an oil major deserves a national audience, not just a Louisiana one. I would love to help you tell it. I know how oil-major and chemical-manufacturer comms teams work to frame verdicts like this as outliers, and I know how to beat that framing. Human stories beat corporate communications every time.
ATA and JASTA cases run a different track than most litigation: the defendant is often a financial institution or a foreign government accused of moving money to a terrorist organization, and the case can take a decade or more from filing to judgment to actual collection. By the time it makes news, coverage is almost always about the dollar figure and the defendant's name — the survivors and families become a footnote to their own case.
I work directly with survivors and families, always with consent, always on their timeline, to build the human story alongside the legal one — so when the case does make news, it's their story that lands, not just the number.
Send me your case name and the defendant. You'll get a real, plain-English check — not a pitch — of what's showing up against your specific case. No credit card, no email capture. If there's nothing there, I'll tell you that too.
Whether targeted ads are running in the zip codes around the courthouse or your claimants' communities.
Whether your firm's name or case terms are being bid on to intercept your traffic.
Whether a spoof intake site is catching your claimants before they find you.
Whether your organic presence is being pushed down in the markets that matter.
This is a plain check on verifiable public ad data — not a claim about who is specifically retained on your matter, and not a substitute for discovery.
A client brought me a case. Before the retainer was even signed, my proprietary search surfaced active HIPAA violations — happening in the open, online, right now. Not from discovery. Not from a subpoena. From a search only I know how to run. That's leverage you didn't know you had, found before you'd filed a single page.
25 years in plaintiff-side litigation communications. Before that, a reporter at Dow Jones — I know how a story gets placed because I spent years deciding whether to place one. I answer my own phone; the person you talk to is the person doing the work.
Hopkins is the case people ask about (see above) — full detail and lead counsel's own words are on the Experience page. What matters here is the same thing every time: you always have my direct line, and the work doesn't stop until the story's told right.
Case outcomes depend on the specific facts of each matter; past results do not guarantee a similar outcome in future cases.
Full detail on the Verdict Communications System lives on the What We Do page — this is the home-page version, no jargon, no codenames.
I check what's running against your case before your complaint is filed, using the same public-data check described above.
I build the narrative frame your case runs on, so the defense isn't the only one shaping how it's understood.
I personally monitor how the story develops through discovery and motions practice, and brief you the moment something shifts. This is my ongoing work, not an automated feed — you're reaching me, not a dashboard.
Going into mediation or a bellwether window, you know what public narrative pressure is doing to the case, because I've been tracking it the whole way.
You reach me directly, every time. For the thousands of claimants a matter can involve, I run a systematic, disciplined communication framework — ensuring every individual feels heard without requiring you to act as a call center.
That thirty days is mine. Reporter access: background on leading cases, direct attorney access, response time within the hour.
I work across the full range of outlets a case like yours might need — from business and legal press like the Wall Street Journal and Washington Post, to national platforms like The Daily and Good Morning America, to independent media like The Joe Rogan Experience. Every newsroom works differently, and every case is different — what I bring is knowing which one fits your story, and who to call when it does.
Visit the Media Desk →No parallel file. Engaged through your firm, under privilege, structured as attorney work product from the first conversation.
This work is structured as privileged attorney work product, under counsel's direction, and compliant with Rule 3.6 on trial publicity. I never contact jurors, witnesses, or the venire.
No honest person does. What I guarantee: the defense loses its monopoly on the story.
I lead and personally start every engagement from day one. You always have my direct line. When the volume of an MDL demands scale, I bring in a vetted bench — no one with less than ten years of experience touches your account.
The evidentiary audit is free. Ongoing work is a bespoke, month-to-month retainer scaled to the size and stage of your matter — not a flat agency fee. You pay for the bench your case actually needs, nothing more.
Everything above is case-specific work — protecting the matter in front of you. Firm Growth is a separate engagement: building your firm's public reputation over years, not one case at a time. Media relationships that outlast any single matter. Thought leadership that positions your attorneys as the ones reporters call first. Crisis readiness before you need it, not after. A public presence consistent enough that the next case is easier to win before it's even filed.
The case work wins the matter. Firm Growth wins the next ten.
The defense has already mapped your case. No onboarding forms. Text, call, or email directly with the case name and defendant — free check, no credit card, no email required, and you keep it whether or not we ever work together.
Urgent: active litigation crisis or an imminent media drop — text and I will call you back as soon as I can. Standard: expect a personal callback within 8 hours.