From the managing partner who just got a call from 60 Minutes to the firm ready to own their market — we have been in that room.
Celebrity defendants. High-stakes trials. Media firestorms. We protect your client's narrative while the cameras are on.
See Results →Plaintiff-side firms who need the story told to the people who need to hear it. We reach them before anyone else does.
Our Approach →When your client is famous, the case is never just legal. We manage the story so your firm stays focused on the courtroom.
Learn More →Verdicts into press. Press into awards. Awards into brand dominance. We built Schochor, Federico & Staton into Maryland's #1 name.
The Case Study →Exceptional work. No public profile to match it. Awards campaigns, rankings strategy, and press placement that build the brand you have earned.
Grow Your Firm →You got a call from a reporter. You woke up in the news. You have 20 minutes. What you say next defines the story. Karen has been in that room. Call her before you call anyone else.
Call Now — 415.359.4454 →Verdicts → press → awards → brand dominance. The Schochor model.
Learn More →We stopped a 60 Minutes segment. Same-day response. Off-hours. Confidential.
Learn More →NYT · WaPo · CBS · TIME · GMA · Today. Real relationships. Not pitch blasts.
Learn More →First booking in 30 days. Producer relationships. On-air coaching.
Learn More →On-camera discipline. Message control. Network-ready in one session.
Learn More →Reaching the people who need your firm before they call anyone else.
Learn More →Class members find coverage, not case filings. We build the press that finds them.
Learn More →High-profile matters. Confidential strategy. Protecting while controlling the narrative.
Learn More →Rankings are won, not submitted. We manage submissions, references, and press.
Learn More →New practice. New market. New partner. We announce arrival before the competition notices.
Learn More →Exceptional verdicts. No public profile to match. We combined media placement and awards campaigns — simultaneously, from the same content — until one name owned Maryland personal injury law.
Every verdict became a press story. Every press story became an award nomination. Every award became a press cycle. The calls followed the stature.
Full Case Study →What you say next defines the story. Karen has been in that room — on both sides. Call her before you call anyone else.
Call Karen Now — 415.359.4454Evenings · Weekends · Confidential
Counter-narrative strategy, aggressive third-party placement, and direct producer engagement stopped the segment before it aired. The best outcome was silence. We delivered it.
Lead communications strategist for the Dr. Nikita Levy settlement. Over one million media impressions in a single day — NYT, WaPo, CBS News, and TIME Magazine simultaneously.
Broke a client story into national coverage during an active Russia news cycle — the most saturated media environment in modern political history.
DOE nuclear contractor communications lead in Nebraska, managing crisis communications across 70 federal sites simultaneously.
Former Dow Jones reporter. Lead strategist on the $190M Johns Hopkins settlement. She stopped a 60 Minutes segment. She broke a story into national coverage during an active Russia news cycle. She managed DOE nuclear crisis communications across 70 federal sites.
She knows what reporters need, what producers book, and what opposing counsel reads. That combination is rare. That combination is Oliver & Ginger.
She works evenings and weekends — not as a selling point. Because that is what the work demands.
Call Karen — 415.359.4454Evenings & Weekends · Because the Work Demands It
All consultations confidential · NDA available on request
karen@oliverandginger.comYou need a strategist who grows firms, wins awards, places stories, and stops the ones that should never run. 25 years. Real results. Real firms.
Verdicts into press. Press into awards. Awards into brand dominance. Schochor, Federico & Staton: 1 million impressions, #1 in Maryland. We build the campaign that compounds recognition into inbound cases.
Awards · Rankings · Brand · InboundRelationships at NYT, WaPo, CBS, TIME, GMA, Today, and every major legal trade — built over 25 years. Not pitch blasts. Strategic story placement with reporters who trust the source.
National · Legal Trade · BroadcastYour firm is the story. A partner is in the news. You have hours. We stopped a 60 Minutes segment. The goal is sometimes keeping it out of print entirely. Protect as much as promote.
Shaping the narrative before the jury pool forms. Mass tort, class action, criminal defense. Media strategy from filing through verdict — and the appeal.
Mass Tort · Criminal · CivilPositioning your attorneys as the expert producers call first. Message framework, producer introductions, on-air coaching. First booking within 30 days.
TV · Radio · Podcast · RetainerOn-camera discipline, message control, and the skills that turn a brilliant attorney into a credible, authoritative media presence. Network-ready in one intensive session.
On-Camera · Print · PodcastEvery result below is a real matter. A real client. A real outcome under pressure.
When a client's crisis was tracked for a 60 Minutes segment, the standard advice was to cooperate minimally and brace for broadcast. We did not take the standard approach. A counter-narrative strategy with aggressive third-party placement and direct producer engagement stopped the segment before it aired.
This is what protecting a client looks like. Not just getting coverage — knowing when the best outcome is silence.
Lead communications strategist for the landmark Dr. Nikita Levy settlement — the largest gynecological misconduct case of its kind. Coordinated press strategy across nearly 9,000 victims and plaintiff counsel simultaneously.
Generated over one million media impressions in a single day: simultaneous front-page placements in the New York Times and Washington Post, CBS News, and TIME Magazine.
Broke a client story into national coverage during an active Russia news cycle — the most saturated, competitive media environment in modern political history. Achieved major national placements when every editor in America was looking the other way.
Selected as DOE nuclear contractor communications lead in Nebraska (1996), managing crisis communications across 70 federal sites simultaneously. Regulatory, press, and congressional relationships coordinated under federal constraints.
Plaintiff-side litigation PR in Monsanto and talc mass tort proceedings. Sustained narrative strategy against well-funded corporate communications operations on the other side. Plaintiff story carried through to verdict.
Schochor, Federico & Staton engaged Oliver & Ginger at a critical inflection point: exceptional legal work, no public profile to match it. The strategy was systematic awards campaign management — identifying every credible legal recognition in their practice areas, building a submission calendar and nomination infrastructure, and wrapping press strategy around each win.
Awards placements generated editorial coverage in legal trades and regional business press. That coverage fed subsequent nominations. Each recognition compounded the last. Within eighteen months, Schochor, Federico & Staton moved from unknown to repeatedly recognized — and the inbound case inquiries followed the stature.
Confidential · No obligation
We identify your strongest commentary angle, build your message framework, and create the one-paragraph pitch that producers actually read. This takes one session. Most attorneys have never had this conversation. It changes everything.
Karen has 25 years of verified producer relationships at every major network, morning show, cable outlet, true crime network, and legal trade. She makes direct introductions — not cold email, not a media database. Your name goes on the list producers call when a story in your area breaks.
Within 30 days, we target your first on-air placement. We prep you for the segment, brief the producer on your position, and debrief after. From there, ongoing retainer management keeps you top of mind as the go-to in your practice area.
"You don't need communications until you really need it. And then it is too late."
— Karen Elizabeth Campbell, Oliver & Ginger Legal MediaWhen a potential client sees your attorney on GMA at 7 a.m. commenting on a case like their own, the call to your firm that morning is not a coincidence. It is a conversion.
Other attorneys refer cases to the names they see in the press. Consistent media presence makes your firm the obvious call when a colleague has a matter outside their wheelhouse.
When your firm is in crisis, a pre-existing media profile is your most valuable asset. Reporters call sources they know. Being a known commentator means your voice is in the story — on your terms.
Karen works off-hours because the news cycle does not respect business hours. Call today. Evening or weekend — that's fine. That's the job.
Karen Elizabeth Campbell is the founder of Oliver & Ginger Legal Media — a boutique practice built on 25 years of elite litigation communications, crisis counsel, and national press strategy for law firms, institutions, and high-stakes clients.
A former Dow Jones reporter, Karen has spent her career at the intersection of law, media, and institutional accountability. She knows what reporters need, what producers book, and what juries, regulators, and opposing counsel read. That combination is rare. That combination is Oliver & Ginger.
She stopped a 60 Minutes segment before it aired. She generated over one million media impressions in a single day for the $190 million Johns Hopkins settlement. She broke a client story into national coverage during a live Russia news cycle. She served as DOE nuclear contractor communications lead across 70 federal sites.
She has represented plaintiff counsel in Monsanto and talc mass tort proceedings, managed criminal defense and prosecution media in high-profile cases, and built litigation PR campaigns where the story — and the silence — both required strategy.
Karen works evenings and weekends. Not as a selling point — because that is what the work demands.
Karen does not use an answering service. She picks up. If she is on another call, she returns within the hour — including evenings and weekends. Crises do not schedule themselves, and neither does she.
Don't call when the story has already run. Call before the reporter does. Call when you think you might have a situation. Call when you want your attorney on air next month.
The firms that lead the news cycle made one decision: they called first.
Evenings · Weekends · Confidential · No Obligation
Schochor, Federico & Staton was already doing exceptional work — catastrophic personal injury, medical malpractice, wrongful death. The verdicts were there. The talent was there. The public profile wasn't matching the courtroom record.
The strategy combined two tracks most firms treat as separate: media placement and awards campaigns, run simultaneously and fed by the same content. Every major verdict became a press story. Every press story supported an award nomination. Every award generated another press cycle.
The result was not just coverage — it was category ownership. When Marylanders thought about serious personal injury law, Schochor, Federico & Staton was the name. That is not an accident. That is a campaign.
Mass tort. Class action. Personal injury. Criminal defense. Every firm doing exceptional work that isn't the dominant name in its market is leaving cases on the table. That is fixable.
Confidential · Evenings & Weekends · No Obligation
Karen does not use an answering service. She picks up. If she is on another call, she returns within the hour — including evenings and weekends. Crises do not schedule themselves, and neither does she.
Don't call when the story has already run. Call before the reporter does. Call when you think you might have a situation. Call when you want your attorney on air next month.
The firms that lead the news cycle made one decision: they called first.
Evenings · Weekends · Confidential · No Obligation
Mass tort plaintiff acquisition. Class action awareness. Awards campaigns that compound into stature. Celebrity client communications. If you are serious about growth, this is where it starts.
Schochor, Federico & Staton came to Oliver & Ginger with a problem most good firms have: the work was exceptional. The public profile wasn't. Referrals were word-of-mouth. Recognition was minimal. The firm was invisible to the clients and co-counsel relationships it deserved.
The strategy: a systematic, calendar-driven awards campaign. Every credible legal recognition in their practice areas — national, regional, and specialty — was mapped, prioritized, and scheduled. Nomination infrastructure was built. Supporting materials were written to the standard each award required. And a press strategy was constructed around every win so that recognition generated coverage, and coverage generated the next nomination.
The result: awards compounded into stature. Stature compounded into press. Press compounded into inbound. Within eighteen months, Schochor, Federico & Staton had the profile their legal work had always deserved — and the client calls to match.
Full-cycle awards strategy: identifying every relevant recognition, building a 12-month submission calendar, writing nominations to the standard that wins, and coordinating press around every placement. From Super Lawyers and Chambers to regional business journals. Nothing falls through.
Chambers · Super Lawyers · Law360 · RegionalPlaintiff-side communications that reach the people who need your firm. Press strategy, earned media, and visibility campaigns that position your attorneys as the advocates mass tort victims seek out — before they call anyone else.
Earned Media · National · Plaintiff-SideClass members don't find your case — they find the coverage about it. Strategic press placement that reaches affected populations, drives class participation, and establishes your firm as the lead counsel the case deserves.
Press · Trade · Broadcast · DigitalHigh-profile clients require a different calculus. Managing the media around a celebrity matter means protecting the client while controlling what the story is. We have worked both sides of that equation. Discretion is the baseline. Strategy is the product.
Confidential · High-Profile · Crisis-ReadyChambers, Legal 500, Benchmark Litigation, and U.S. News Best Law Firms surveys are not passive processes. They are won. We manage the submission, client reference, and press infrastructure that rankings reward.
Chambers · Legal 500 · U.S. NewsNew practice area. New partner. New market. The firms that capture new territory move fast and establish recognition before the competition recognizes what happened. We build the press and awards infrastructure that announces arrival.
Launch · New Market · New PracticeSchochor, Federico & Staton didn't wait for recognition to find them. They built it. Your firm can too. Call Karen — evenings and weekends included.
Confidential · No Obligation · Evenings & Weekends
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The attorneys networks call first built that relationship deliberately. We build it for you — and maintain it.