415.359.4454
Evenings · Weekends · Because the work demands it.
MARKETING & PR Oliver & Ginger

1 Million Impressions.
One Campaign. One Firm.

We grow law firms. We protect them.
We get clients in the news — and keep them out.

25 Years · Johns Hopkins · Monsanto · DOE · 60 Minutes Stopped

Call Karen — 415.359.4454 See What We Do ↓

Available evenings & weekends · All consultations confidential

60 Min
Segment Stopped
$190M
Johns Hopkins
1M+
Impressions · One Day
25
Years in Practice
9,000+
Victims Represented
Who We Work With

Every Firm Has a Story.
We Make Sure It's the Right One.

From the managing partner who just got a call from 60 Minutes to the firm ready to own their market — we have been in that room.

High-Profile Criminal Defense

Celebrity defendants. High-stakes trials. Media firestorms. We protect your client's narrative while the cameras are on.

See Results →
Mass Tort & Class Action

Plaintiff-side firms who need the story told to the people who need to hear it. We reach them before anyone else does.

Our Approach →
Celebrity & Pro Athlete Clients

When your client is famous, the case is never just legal. We manage the story so your firm stays focused on the courtroom.

Learn More →
Personal Injury Firms

Verdicts into press. Press into awards. Awards into brand dominance. We built Schochor, Federico & Staton into Maryland's #1 name.

The Case Study →
Growing Firms

Exceptional work. No public profile to match it. Awards campaigns, rankings strategy, and press placement that build the brand you have earned.

Grow Your Firm →
"I Just Woke Up in a Story."

You got a call from a reporter. You woke up in the news. You have 20 minutes. What you say next defines the story. Karen has been in that room. Call her before you call anyone else.

Call Now — 415.359.4454 →
What We Do

Law Firm Marketing & PR.
Every Service You Need.

Law Firm Marketing & Awards

Verdicts → press → awards → brand dominance. The Schochor model.

Learn More →
Crisis Communications

We stopped a 60 Minutes segment. Same-day response. Off-hours. Confidential.

Learn More →
Litigation PR

Shaping the narrative before the jury pool forms. Filing through verdict.

Learn More →
Press & Placement Strategy

NYT · WaPo · CBS · TIME · GMA · Today. Real relationships. Not pitch blasts.

Learn More →
Legal Commentator Development

First booking in 30 days. Producer relationships. On-air coaching.

Learn More →
Attorney Media Training

On-camera discipline. Message control. Network-ready in one session.

Learn More →
Mass Tort Plaintiff Acquisition

Reaching the people who need your firm before they call anyone else.

Learn More →
Class Action Awareness

Class members find coverage, not case filings. We build the press that finds them.

Learn More →
Celebrity & Athlete Client PR

High-profile matters. Confidential strategy. Protecting while controlling the narrative.

Learn More →
Chambers & Rankings Strategy

Rankings are won, not submitted. We manage submissions, references, and press.

Learn More →
Practice Area Launch

New practice. New market. New partner. We announce arrival before the competition notices.

Learn More →
Case Study

Schochor, Federico & Staton.
From Respected to Dominant.

Exceptional verdicts. No public profile to match. We combined media placement and awards campaigns — simultaneously, from the same content — until one name owned Maryland personal injury law.

Every verdict became a press story. Every press story became an award nomination. Every award became a press cycle. The calls followed the stature.

Full Case Study →
1M+
Media Impressions
#1
Maryland Personal Injury
Multi
Major Awards Won
Inbound Case Flow

"A reporter just called my office.
I have 20 minutes."

What you say next defines the story. Karen has been in that room — on both sides. Call her before you call anyone else.

Call Karen Now — 415.359.4454

Evenings · Weekends · Confidential

Proven Results

The Record Speaks.
Every result is real.

Crisis · Network TV
60 Minutes Segment — Stopped Pre-Air

Counter-narrative strategy, aggressive third-party placement, and direct producer engagement stopped the segment before it aired. The best outcome was silence. We delivered it.

→ Segment killed before broadcast
Mass Tort · Johns Hopkins
$190M Settlement · 9,000 Victims

Lead communications strategist for the Dr. Nikita Levy settlement. Over one million media impressions in a single day — NYT, WaPo, CBS News, and TIME Magazine simultaneously.

→ 1M+ impressions in 24 hours
International · News Cycle
Russia Cycle Break · National Placement

Broke a client story into national coverage during an active Russia news cycle — the most saturated media environment in modern political history.

→ National placement against all odds
Federal · DOE
Nuclear Contractor · 70 Federal Sites

DOE nuclear contractor communications lead in Nebraska, managing crisis communications across 70 federal sites simultaneously.

→ 70-site federal communications
Full Case Record →
About

Karen Elizabeth Campbell.
25 Years in the Room.

Former Dow Jones reporter. Lead strategist on the $190M Johns Hopkins settlement. She stopped a 60 Minutes segment. She broke a story into national coverage during an active Russia news cycle. She managed DOE nuclear crisis communications across 70 federal sites.

She knows what reporters need, what producers book, and what opposing counsel reads. That combination is rare. That combination is Oliver & Ginger.

She works evenings and weekends — not as a selling point. Because that is what the work demands.

Call Karen — 415.359.4454
Get In Touch

Call Karen.
Right Now.

415.359.4454

Evenings & Weekends · Because the Work Demands It

All consultations confidential · NDA available on request

karen@oliverandginger.com
Mon–Fri
8am – 8pm
Saturday
9am – 6pm
Sunday
By arrangement
Crisis
Call Anytime
Call Karen — 415.359.4454
What We Do

Law Firm Marketing & PR

You need a strategist who grows firms, wins awards, places stories, and stops the ones that should never run. 25 years. Real results. Real firms.

Marketing
Firm Growth & Awards Campaigns

Verdicts into press. Press into awards. Awards into brand dominance. Schochor, Federico & Staton: 1 million impressions, #1 in Maryland. We build the campaign that compounds recognition into inbound cases.

Awards · Rankings · Brand · Inbound
PR
Press & Placement Strategy

Relationships at NYT, WaPo, CBS, TIME, GMA, Today, and every major legal trade — built over 25 years. Not pitch blasts. Strategic story placement with reporters who trust the source.

National · Legal Trade · Broadcast
Crisis
Crisis Communications

Your firm is the story. A partner is in the news. You have hours. We stopped a 60 Minutes segment. The goal is sometimes keeping it out of print entirely. Protect as much as promote.

All engagements strictly confidential
Same-Day · Off-Hours · Confidential
Litigation
Litigation PR

Shaping the narrative before the jury pool forms. Mass tort, class action, criminal defense. Media strategy from filing through verdict — and the appeal.

Mass Tort · Criminal · Civil
Media
Legal Commentator Development

Positioning your attorneys as the expert producers call first. Message framework, producer introductions, on-air coaching. First booking within 30 days.

TV · Radio · Podcast · Retainer
Training
Attorney Media Training

On-camera discipline, message control, and the skills that turn a brilliant attorney into a credible, authoritative media presence. Network-ready in one intensive session.

On-Camera · Print · Podcast
Call Karen — 415.359.4454
Call Karen — 415.359.4454
Case Record

The Results
Speak for Themselves

Every result below is a real matter. A real client. A real outcome under pressure.

Crisis · Network Television
60 Minutes Segment — Stopped Pre-Air

When a client's crisis was tracked for a 60 Minutes segment, the standard advice was to cooperate minimally and brace for broadcast. We did not take the standard approach. A counter-narrative strategy with aggressive third-party placement and direct producer engagement stopped the segment before it aired.

This is what protecting a client looks like. Not just getting coverage — knowing when the best outcome is silence.

Segment killed before broadcast
Mass Tort · Johns Hopkins
$190M Settlement · ~9,000 Victims

Lead communications strategist for the landmark Dr. Nikita Levy settlement — the largest gynecological misconduct case of its kind. Coordinated press strategy across nearly 9,000 victims and plaintiff counsel simultaneously.

Generated over one million media impressions in a single day: simultaneous front-page placements in the New York Times and Washington Post, CBS News, and TIME Magazine.

1M+ impressions in 24 hours
International News Cycle
Russia Cycle Break · National Placement

Broke a client story into national coverage during an active Russia news cycle — the most saturated, competitive media environment in modern political history. Achieved major national placements when every editor in America was looking the other way.

National placement against all odds
Federal · DOE
Nuclear Contractor Crisis · 70 Sites

Selected as DOE nuclear contractor communications lead in Nebraska (1996), managing crisis communications across 70 federal sites simultaneously. Regulatory, press, and congressional relationships coordinated under federal constraints.

70-site federal communications
Mass Tort
Monsanto · Talc Litigation

Plaintiff-side litigation PR in Monsanto and talc mass tort proceedings. Sustained narrative strategy against well-funded corporate communications operations on the other side. Plaintiff story carried through to verdict.

Plaintiff narrative sustained
Firm Growth · Awards Strategy
Schochor, Federico & Staton — Regional Practice to Recognized Leader

Schochor, Federico & Staton engaged Oliver & Ginger at a critical inflection point: exceptional legal work, no public profile to match it. The strategy was systematic awards campaign management — identifying every credible legal recognition in their practice areas, building a submission calendar and nomination infrastructure, and wrapping press strategy around each win.

Awards placements generated editorial coverage in legal trades and regional business press. That coverage fed subsequent nominations. Each recognition compounded the last. Within eighteen months, Schochor, Federico & Staton moved from unknown to repeatedly recognized — and the inbound case inquiries followed the stature.

Regional firm → nationally recognized practice

Confidential · No obligation

Legal Commentator Development

Put Your Name
On the Record

The attorneys networks call first built that relationship deliberately. We build it for you — and maintain it.

Good Morning America Today Show ABC News CBS News NBC News Fox News HLN Court TV True Crime Networks Legal Trade Press
How It Works

Booked in 30 Days

01
Positioning Session

We identify your strongest commentary angle, build your message framework, and create the one-paragraph pitch that producers actually read. This takes one session. Most attorneys have never had this conversation. It changes everything.

02
Producer Introductions

Karen has 25 years of verified producer relationships at every major network, morning show, cable outlet, true crime network, and legal trade. She makes direct introductions — not cold email, not a media database. Your name goes on the list producers call when a story in your area breaks.

03
First Booking

Within 30 days, we target your first on-air placement. We prep you for the segment, brief the producer on your position, and debrief after. From there, ongoing retainer management keeps you top of mind as the go-to in your practice area.

"You don't need communications until you really need it. And then it is too late."

— Karen Elizabeth Campbell, Oliver & Ginger Legal Media

What Sustained Visibility Delivers

Inbound Client Calls

When a potential client sees your attorney on GMA at 7 a.m. commenting on a case like their own, the call to your firm that morning is not a coincidence. It is a conversion.

Referral Authority

Other attorneys refer cases to the names they see in the press. Consistent media presence makes your firm the obvious call when a colleague has a matter outside their wheelhouse.

Crisis Credibility

When your firm is in crisis, a pre-existing media profile is your most valuable asset. Reporters call sources they know. Being a known commentator means your voice is in the story — on your terms.

Ready to Be On Record?

Producers are booking for next week's cases right now.
Is your name on the list?

Karen works off-hours because the news cycle does not respect business hours. Call today. Evening or weekend — that's fine. That's the job.

Call Karen — 415.359.4454
Call Karen — 415.359.4454
About

Karen Elizabeth Campbell
25 Years in the Room

Karen Elizabeth Campbell
Principal

Karen Elizabeth Campbell is the founder of Oliver & Ginger Legal Media — a boutique practice built on 25 years of elite litigation communications, crisis counsel, and national press strategy for law firms, institutions, and high-stakes clients.

A former Dow Jones reporter, Karen has spent her career at the intersection of law, media, and institutional accountability. She knows what reporters need, what producers book, and what juries, regulators, and opposing counsel read. That combination is rare. That combination is Oliver & Ginger.

She stopped a 60 Minutes segment before it aired. She generated over one million media impressions in a single day for the $190 million Johns Hopkins settlement. She broke a client story into national coverage during a live Russia news cycle. She served as DOE nuclear contractor communications lead across 70 federal sites.

She has represented plaintiff counsel in Monsanto and talc mass tort proceedings, managed criminal defense and prosecution media in high-profile cases, and built litigation PR campaigns where the story — and the silence — both required strategy.

Karen works evenings and weekends. Not as a selling point — because that is what the work demands.

60 Minutes segment stopped pre-air — counter-narrative strategy
Johns Hopkins $190M Settlement — NYT, WaPo, CBS, TIME · 1M+ impressions in 24 hours
Russia news cycle break — national placement in saturated environment
DOE Federal Crisis · 70 sites — Nebraska 1996, nuclear contractor comms
Monsanto & Talc Litigation — plaintiff-side mass tort PR
Criminal defense & prosecution media — high-profile, high-discretion
Former Dow Jones Reporter — knows what reporters need before they ask
Verified booker relationships — GMA, Today, ABC, CBS, NBC, Fox, HLN, true crime networks
Call Karen — Today

Mornings. Evenings. Weekends. If your matter is urgent, so is she.

415.359.4454
Get In Touch

Call Karen.
Right Now.

415.359.4454
Evenings and weekends. Because the work demands it.
NDC All consultations are strictly confidential. NDA available on request.
Availability
Monday – Friday8 am – 8 pm
Saturday9 am – 6 pm
SundayBy arrangement
Crisis / UrgentCall Anytime

Karen does not use an answering service. She picks up. If she is on another call, she returns within the hour — including evenings and weekends. Crises do not schedule themselves, and neither does she.

"You don't need communications until you really need it.
And then it is too late."

Don't call when the story has already run. Call before the reporter does. Call when you think you might have a situation. Call when you want your attorney on air next month.

The firms that lead the news cycle made one decision: they called first.

Evenings · Weekends · Confidential · No Obligation

Call Karen — 415.359.4454
Firm Growth & Marketing
1M
media hits. One campaign. One firm.
Schochor, Federico & Staton  ·  Maryland's Leading Personal Injury Practice
Case Study

Schochor, Federico & Staton

How media and awards built the dominant brand in Maryland personal injury law.

Schochor, Federico & Staton was already doing exceptional work — catastrophic personal injury, medical malpractice, wrongful death. The verdicts were there. The talent was there. The public profile wasn't matching the courtroom record.

The strategy combined two tracks most firms treat as separate: media placement and awards campaigns, run simultaneously and fed by the same content. Every major verdict became a press story. Every press story supported an award nomination. Every award generated another press cycle.

The result was not just coverage — it was category ownership. When Marylanders thought about serious personal injury law, Schochor, Federico & Staton was the name. That is not an accident. That is a campaign.

Campaign Results
1,000,000+
Media Impressions
#1
Brand · Maryland Personal Injury
Multi
Major Awards · Sustained Campaign
Dominant
Category Ownership · Inbound Case Flow
How It Worked
01
Verdicts Became Stories
Every significant verdict was pitched as a press story — not a release. Reporters at legal trades, regional business press, and consumer outlets ran it because it was news.
02
Stories Became Awards
Press coverage supported nominations across every relevant recognition — Super Lawyers, Best Law Firms, regional journals, specialty awards. The same content worked twice.
03
Awards Became Brand
Each award generated its own press cycle. Recognition compounded. The firm moved from respected to dominant — and when Marylanders needed a serious injury attorney, one name came to mind.

Your firm has the work.
Is the world seeing it?

Mass tort. Class action. Personal injury. Criminal defense. Every firm doing exceptional work that isn't the dominant name in its market is leaving cases on the table. That is fixable.

Confidential · Evenings & Weekends · No Obligation

Also Available
Mass Tort Acquisition
Earned media that reaches the people who need your firm — before they call anyone else.
Class Action Awareness
Class members find coverage, not case filings. We build the press that finds them.
Celebrity Client PR
High-profile matters. Confidential strategy. Protecting while controlling the narrative.
Chambers & Rankings
Rankings are won, not submitted. We manage the submissions, references, and press that move the needle.
Get In Touch

Call Karen.
Right Now.

415.359.4454
Evenings and weekends. Because the work demands it.
NDC All consultations are strictly confidential. NDA available on request.
Availability
Monday – Friday8 am – 8 pm
Saturday9 am – 6 pm
SundayBy arrangement
Crisis / UrgentCall Anytime

Karen does not use an answering service. She picks up. If she is on another call, she returns within the hour — including evenings and weekends. Crises do not schedule themselves, and neither does she.

"You don't need communications until you really need it.
And then it is too late."

Don't call when the story has already run. Call before the reporter does. Call when you think you might have a situation. Call when you want your attorney on air next month.

The firms that lead the news cycle made one decision: they called first.

Evenings · Weekends · Confidential · No Obligation

Call Karen — 415.359.4454
Firm Growth & Marketing

Great Firms Don't Get Discovered.
They Get Built.

Mass tort plaintiff acquisition. Class action awareness. Awards campaigns that compound into stature. Celebrity client communications. If you are serious about growth, this is where it starts.

Recognition That Compounds
Best Law Firms – U.S. News Super Lawyers Chambers USA Benchmark Litigation Martindale-Hubbell Law360 MVPs National Trial Lawyers Legal 500
Case Study

Schochor, Federico & Staton: How an Awards Campaign
Built a Nationally Recognized Practice

Schochor, Federico & Staton came to Oliver & Ginger with a problem most good firms have: the work was exceptional. The public profile wasn't. Referrals were word-of-mouth. Recognition was minimal. The firm was invisible to the clients and co-counsel relationships it deserved.

The strategy: a systematic, calendar-driven awards campaign. Every credible legal recognition in their practice areas — national, regional, and specialty — was mapped, prioritized, and scheduled. Nomination infrastructure was built. Supporting materials were written to the standard each award required. And a press strategy was constructed around every win so that recognition generated coverage, and coverage generated the next nomination.

The result: awards compounded into stature. Stature compounded into press. Press compounded into inbound. Within eighteen months, Schochor, Federico & Staton had the profile their legal work had always deserved — and the client calls to match.

18 mo
Campaign Timeline
↑ Stature
Regional → National Profile
↑ Inbound
Case Inquiries Followed
The Awards Flywheel

Recognition Compounds.
Every Win Builds the Next.

Win the Award
Strategic nominations, professionally written submissions, calendar managed so nothing is missed.
Generate Coverage
Every award becomes a press hook. Legal trades, business press, and local market coverage are coordinated around each recognition.
Build Stature
Coverage feeds the next award nomination. Rankings improve. Chambers, Legal 500, and U.S. News surveys reflect a firm the public already knows.
Inbound Calls
Potential clients and referring attorneys call the firm they recognize. Stature converts. The flywheel turns.
Growth Services

What We Build
For Firms Ready to Grow

Awards Campaign Management

Full-cycle awards strategy: identifying every relevant recognition, building a 12-month submission calendar, writing nominations to the standard that wins, and coordinating press around every placement. From Super Lawyers and Chambers to regional business journals. Nothing falls through.

Chambers · Super Lawyers · Law360 · Regional
Mass Tort Plaintiff Acquisition

Plaintiff-side communications that reach the people who need your firm. Press strategy, earned media, and visibility campaigns that position your attorneys as the advocates mass tort victims seek out — before they call anyone else.

Earned Media · National · Plaintiff-Side
Class Action Awareness

Class members don't find your case — they find the coverage about it. Strategic press placement that reaches affected populations, drives class participation, and establishes your firm as the lead counsel the case deserves.

Press · Trade · Broadcast · Digital
Celebrity Client Communications

High-profile clients require a different calculus. Managing the media around a celebrity matter means protecting the client while controlling what the story is. We have worked both sides of that equation. Discretion is the baseline. Strategy is the product.

Confidential · High-Profile · Crisis-Ready
Firm Rankings Strategy

Chambers, Legal 500, Benchmark Litigation, and U.S. News Best Law Firms surveys are not passive processes. They are won. We manage the submission, client reference, and press infrastructure that rankings reward.

Chambers · Legal 500 · U.S. News
Practice Area Launch

New practice area. New partner. New market. The firms that capture new territory move fast and establish recognition before the competition recognizes what happened. We build the press and awards infrastructure that announces arrival.

Launch · New Market · New Practice
Ready to Build?

The firms winning awards next year
are starting the campaign right now.

Schochor, Federico & Staton didn't wait for recognition to find them. They built it. Your firm can too. Call Karen — evenings and weekends included.

Confidential · No Obligation · Evenings & Weekends

Call Karen Now — 415.359.4454 — We Start Immediately.
Firm Type · High-Profile Criminal Defense

When the cameras are on,
the story needs protecting.

How We Start
You call Karen. Same day, she assesses the media landscape and identifies every reporter covering the case.
Within 24 hours she builds a counter-narrative strategy — what to say, what not to say, and who should say it.
She contacts key producers and reporters directly to shape the story before it hardens.
What You Get
A clear media strategy before your first court appearance
Talking points your client can use — and ones they cannot
Direct producer relationships that give your firm the first call
Crisis response when a story breaks unexpectedly
Confidential throughout — NDA available on request
60 Minutes stopped pre-air. We know how to protect a client.
Ready to start?
Karen works evenings and weekends. Call now.
Call Karen — 415.359.4454
karen@oliverandginger.com  ·  Confidential  ·  No obligation
← Back to Home
Call Karen — 415.359.4454
Firm Type · Mass Tort & Class Action

Reach the people who need you
before they call anyone else.

How We Start
You call Karen with the case details — the injury, the defendant, the geography.
She identifies which press outlets, broadcast shows, and trade publications reach your plaintiff population.
She pitches the story as news — not advertising — so victims find your firm organically.
What You Get
National and regional press placement targeting your plaintiff population
Broadcast segments on networks your clients watch — GMA, Today, local news
Legal trade coverage that drives co-counsel referrals
Sustained campaign from filing through verdict
Plaintiff narrative that holds even when defense PR pushes back
Johns Hopkins: $190M, 9,000 victims, 1M+ impressions in one day
Ready to start?
Karen works evenings and weekends. Call now.
Call Karen — 415.359.4454
karen@oliverandginger.com  ·  Confidential  ·  No obligation
← Back to Home
Call Karen Now — 415.359.4454 — Confidential from the First Call.
Firm Type · Celebrity & Pro Athlete Clients

Famous clients need
a different kind of strategy.

How We Start
You call Karen. She signs an NDA before the conversation begins.
She assesses the current media landscape around your client within the hour.
She builds a protection strategy — what stays private and what gets told on your terms.
What You Get
Complete media confidentiality — NDA standard on every engagement
Direct relationships with entertainment and sports beat reporters
Narrative control before the story leaks
Crisis response available same day, evenings, weekends
Experience on both sides — getting stories placed and keeping them out
Your client stays focused on their career. We handle the press.
Ready to start?
Karen works evenings and weekends. Call now.
Call Karen — 415.359.4454
karen@oliverandginger.com  ·  Confidential  ·  No obligation
← Back to Home
Call Karen — 415.359.4454
Firm Type · Personal Injury Firms

Build the brand your verdicts deserve.
Every verdict is a story. We tell it.

How We Start
You share your top verdicts and practice focus with Karen.
She builds a 12-month awards and press calendar — every relevant recognition mapped and scheduled.
Verdicts become press stories. Press stories become award nominations. Awards become brand.
What You Get
Full awards campaign management — Super Lawyers, Best Law Firms, regional journals
Press placement around every significant verdict
Chambers and Legal 500 submission strategy
Brand positioning as the dominant firm in your market
Inbound case flow that follows recognition
Schochor, Federico & Staton: from respected to #1 in Maryland personal injury — 1M impressions
Ready to start?
Karen works evenings and weekends. Call now.
Call Karen — 415.359.4454
karen@oliverandginger.com  ·  Confidential  ·  No obligation
← Back to Home
Call Karen — 415.359.4454
Firm Type · Growing Firms

Exceptional work deserves
a public profile to match.

How We Start
You tell Karen where your firm is and where you want it to be in 18 months.
She audits your current visibility — awards, press, rankings — and identifies every gap.
She builds a campaign that closes those gaps systematically, starting in week one.
What You Get
Complete visibility audit — awards, press, rankings, digital presence
12-month marketing and PR calendar with specific milestones
Awards campaign management across all relevant recognitions
Press placement in legal trades and regional business press
Chambers, Super Lawyers, and U.S. News submission strategy
Measurable progress — you see results within 90 days
Ready to start?
Karen works evenings and weekends. Call now.
Call Karen — 415.359.4454
karen@oliverandginger.com  ·  Confidential  ·  No obligation
← Back to Home
Call Karen Right Now — 415.359.4454 — This Is What She Does.
Firm Type · You Woke Up In A Story

You have 20 minutes.
Here is what happens next.

How We Start
You call Karen. She picks up — including evenings and weekends.
In the first ten minutes she tells you exactly what to say, what not to say, and whether to engage at all.
She contacts the reporter directly if needed — she has the relationships.
What You Get
Immediate assessment of the story and the reporter
A statement — or the decision not to make one — within the hour
Direct reporter engagement if it helps your position
A strategy for the next 24 hours, 72 hours, and one week
Ongoing monitoring so you know what is coming before it runs
We stopped a 60 Minutes segment. We know how to stop a story.
Ready to start?
Karen works evenings and weekends. Call now.
Call Karen — 415.359.4454
karen@oliverandginger.com  ·  Confidential  ·  No obligation
← Back to Home
Call Karen — 415.359.4454
Service · Law Firm Marketing & Awards

The Schochor model.
Verdicts into press. Press into awards. Awards into brand.

How We Start
Karen audits every award your firm has won — and every one you should have won.
She builds a 12-month submission calendar. Nothing missed. Everything written to the standard that wins.
Every win becomes a press story. Every story feeds the next nomination.
What You Get
Full awards calendar — Super Lawyers, Chambers, Best Law Firms, Law360, regional journals
Professionally written nominations for every submission
Press placement coordinated around every award
Rankings strategy — Chambers, Legal 500, U.S. News
Brand positioning as the dominant firm in your practice area
Schochor, Federico & Staton: #1 Maryland personal injury — built through this exact campaign
Ready to start?
Karen works evenings and weekends. Call now.
Call Karen — 415.359.4454
karen@oliverandginger.com  ·  Confidential  ·  No obligation
← Back to Home
Call Karen Now — 415.359.4454 — Same-Day Response. Always.
Service · Crisis Communications

We stopped a 60 Minutes segment.
We know how to protect as much as promote.

How We Start
You call Karen. She picks up. Day or night.
Within one hour she has assessed the threat, identified the reporter, and built a response strategy.
She acts — contacting producers, placing counter-narrative stories, or advising silence — within hours.
What You Get
Same-day response — evenings and weekends included
Immediate threat assessment and strategy
Direct reporter and producer engagement
Statement drafting or the decision not to make one
Counter-narrative placement when engagement is the right call
Complete confidentiality — NDA available before the first conversation
60 Minutes stopped pre-air. We know when to fight and when to go quiet.
Ready to start?
Karen works evenings and weekends. Call now.
Call Karen — 415.359.4454
karen@oliverandginger.com  ·  Confidential  ·  No obligation
← Back to Home
Call Karen — 415.359.4454
Service · Litigation PR

Shape the narrative
before the jury pool forms.

How We Start
You bring Karen in at filing — or earlier if possible.
She maps every reporter covering the case and every outlet your jury pool reads.
She builds a media strategy that runs from filing through verdict — and through appeal if needed.
What You Get
Full media landscape audit at case inception
Plaintiff or defense narrative strategy
Ongoing press placement throughout the case lifecycle
Jury pool awareness management
Verdict and settlement press coordination
Appeal strategy if the case continues
Mass tort, class action, criminal defense, high-profile civil — all practice areas
Ready to start?
Karen works evenings and weekends. Call now.
Call Karen — 415.359.4454
karen@oliverandginger.com  ·  Confidential  ·  No obligation
← Back to Home
Call Karen — 415.359.4454
Service · Press & Placement Strategy

Real relationships.
Not pitch blasts. Reporters who trust the source.

How We Start
You tell Karen the story you want told and who needs to hear it.
She identifies the exact reporters and producers who cover your issue — by name, by beat, by outlet.
She pitches the story directly. Not a blast. A targeted call from someone they know.
What You Get
Direct relationships at NYT, WaPo, CBS, TIME, GMA, Today, ABC, NBC, Fox
Legal trade placement — Law360, National Law Journal, ABA Journal
Regional business press for market dominance
Broadcast placement for maximum reach
Story development — turning your case into news a reporter wants to cover
Russia news cycle broken. Hopkins on front page simultaneously at NYT and WaPo.
Ready to start?
Karen works evenings and weekends. Call now.
Call Karen — 415.359.4454
karen@oliverandginger.com  ·  Confidential  ·  No obligation
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Call Karen — 415.359.4454
Service · Legal Commentator Development

First booking in 30 days.
The networks call the names they know.

How We Start
Session one: Karen builds your message framework and the one-paragraph pitch producers read.
She makes direct introductions to producers at your target networks — by name, not by email blast.
Your first on-air placement within 30 days. She preps you, briefs the producer, and debriefs after.
What You Get
Complete message framework and on-air positioning
Direct producer introductions at GMA, Today, ABC, CBS, NBC, Fox, HLN, Court TV
On-camera preparation before every segment
Ongoing booking management — you stay top of mind when stories break
Sustained visibility that drives inbound client calls
First booking targeted within 30 days of engagement
Ready to start?
Karen works evenings and weekends. Call now.
Call Karen — 415.359.4454
karen@oliverandginger.com  ·  Confidential  ·  No obligation
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Call Karen — 415.359.4454
Service · Attorney Media Training

Network-ready.
One session. Every camera after it.

How We Start
Karen schedules one intensive session — in person or remote.
You work through your practice area, your message, and every question a reporter might ask.
You leave with a message framework, a list of what not to say, and the confidence to pick up the phone.
What You Get
One intensive session — typically three to four hours
Message framework tailored to your practice area
On-camera technique and body language
Print and podcast interview discipline
A clear list of what to say — and what never to say
Follow-up coaching available before major appearances
Ready to start?
Karen works evenings and weekends. Call now.
Call Karen — 415.359.4454
karen@oliverandginger.com  ·  Confidential  ·  No obligation
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Call Karen — 415.359.4454
Service · Mass Tort Plaintiff Acquisition

Reach the people who need your firm
before they call anyone else.

How We Start
You brief Karen on the injury, the defendant, the geography, and the timeline.
She identifies every press outlet, broadcast program, and community publication that reaches your plaintiff population.
She places the story as news — not advertising — so victims find you organically and trust you immediately.
What You Get
National and regional press placement targeting affected populations
Broadcast segments on networks your plaintiffs watch
Community and local press for geographic targeting
Story framing that drives inbound plaintiff calls
Sustained campaign from filing through class certification
Plaintiff narrative that holds against defense PR throughout the case
Ready to start?
Karen works evenings and weekends. Call now.
Call Karen — 415.359.4454
karen@oliverandginger.com  ·  Confidential  ·  No obligation
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Call Karen — 415.359.4454
Service · Class Action Awareness

Class members find coverage.
Not case filings. We build the press that finds them.

How We Start
You bring Karen in at or before filing with the case details and plaintiff profile.
She builds a press strategy that reaches the affected population through the outlets they trust.
She sustains coverage through the opt-in period so class participation is maximized.
What You Get
Press strategy targeting the specific population affected
National, regional, and local placement coordinated
Broadcast coverage for maximum awareness
Sustained campaign through the opt-in period
Class certification coverage to establish legitimacy
Trade press coverage to drive co-counsel referrals
Ready to start?
Karen works evenings and weekends. Call now.
Call Karen — 415.359.4454
karen@oliverandginger.com  ·  Confidential  ·  No obligation
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Call Karen Now — 415.359.4454 — NDA Before the First Word.
Service · Celebrity & Athlete Client PR

Protect while you litigate.
Famous clients need a different strategy.

How We Start
You call Karen. NDA signed before the conversation begins.
She assesses the current media landscape around your client within the hour.
She builds a protection and narrative strategy — what stays private, what gets told, and by whom.
What You Get
NDA standard on every engagement — complete confidentiality
Media landscape assessment within one hour of engagement
Narrative strategy built around your client's specific situation
Direct entertainment and sports media relationships
Crisis response available same day, evenings, and weekends
Your client stays focused. We handle the press.
Ready to start?
Karen works evenings and weekends. Call now.
Call Karen — 415.359.4454
karen@oliverandginger.com  ·  Confidential  ·  No obligation
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Call Karen — 415.359.4454
Service · Chambers & Rankings Strategy

Rankings are won.
Not submitted. Strategically won.

How We Start
Karen audits your current Chambers, Legal 500, and U.S. News standings.
She identifies exactly what the submission, client references, and press record need to improve.
She manages the full submission process — written materials, client reference coordination, and supporting press.
What You Get
Complete audit of current rankings and gaps
Chambers USA submission strategy and written materials
Legal 500 submission and client reference management
U.S. News Best Law Firms campaign
Benchmark Litigation and specialty ranking strategy
Supporting press placement that rankings committees see
Year-round management — not just at submission time
Ready to start?
Karen works evenings and weekends. Call now.
Call Karen — 415.359.4454
karen@oliverandginger.com  ·  Confidential  ·  No obligation
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Call Karen — 415.359.4454
Service · Practice Area Launch

Announce arrival.
Before the competition notices.

How We Start
You tell Karen the new practice, the target market, and the timeline.
She builds a launch press strategy that establishes credibility before the competition notices.
She places the story in the outlets your target clients and referral sources read.
What You Get
Launch press strategy in legal trades and regional business press
Awards nominations in the new practice area from day one
Direct outreach to referral sources through trade coverage
Speaking opportunity identification and pitching
Sustained visibility campaign through the first year
The firms that own new markets moved first. We make sure that is you.
Ready to start?
Karen works evenings and weekends. Call now.
Call Karen — 415.359.4454
karen@oliverandginger.com  ·  Confidential  ·  No obligation
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