SEP 2026
Being in the News Isn't the Same as Moving Opinion
Strategy
4 MIN
The day a corporation is served, its communications team is already briefing reporters, priming the jury pool, and setting the number it intends to pay — before you’ve filed a motion. Winning that fight has never been about the size of your verdict.
You cannot win the real value of a case if you lose the war over the story. Here’s exactly what you get when you retain me:
I stop the fake stories the defense feeds to the press. I show people how the corporation actually works.
I stop the boring legal debates. I show the public the documented harm, told plainly enough that people understand exactly what the corporation did.
I force the media, the public, and the town to stop and ask: what happened, why should I care, and what do we do about it?
The dollar jump isn’t the point. A case this size doesn’t usually beat a U.S.-Russia news cycle for national attention. This one did.
THE BASELINEThe defense’s opening number was $50 million.
THE INTERVENTIONI wouldn’t let them blame it on one bad employee. I put the AP wire story in front of the story the defense wanted told.
THE OUTCOMEThat is the story that forces big companies to pay up. The final check was $190 million for 9,000 people.
Before you finish writing your complaint, the defense is often already working the same ground online.
Whether targeted ads are running in the zip codes around the courthouse or your claimants’ communities.
Whether your firm’s name or case terms are being bid on to intercept your traffic.
Whether a spoof intake site is catching your claimants before they find you.
Whether your organic presence is being pushed down in the markets that matter.
This is a plain check on verifiable public ad data — not a claim about who is specifically retained on your matter, and not a substitute for discovery.
Send me the name of your biggest active case right now by text or email. Within 12 hours, workload permitting, my desk will run a simple Adversarial Check — ad-tracking data, branded search terms, and organic rankings tied to your case.
No jargon, no codenames — this is the plain version.
I check what’s already running against your case before your complaint is filed, using the same public check described above.
I build the narrative frame your case runs on, so the defense isn’t the only one shaping how it’s understood.
I personally track how the story develops through discovery and motions practice, and brief you the moment something shifts.
Going into mediation or a bellwether window, you know what public narrative pressure is doing to the case.
You reach me directly, every time. When a matter’s volume calls for more hands, I bring in a vetted bench — nobody with less than ten years of experience touches your account. You’re never handed off to a junior tier.
Some matters outgrow a press release. When a documentary crew, streaming outlet, or long-form producer wants access to an MDL or mass tort, I manage that access on the litigation’s terms — never the production’s.
See Documentary & Long-Form Production →A settlement closes a case. It doesn’t always close the gap that let the harm happen in the first place.
See Legislative & Policy Advocacy →Short, practical pieces on what actually moves coverage, opinion, and outcomes.
Case work protects the matter in front of you. Firm Growth is different — it builds your firm’s public reputation over years, not one case at a time.
No parallel file. Engaged through your firm, under privilege, structured as attorney work product from the first conversation.
This work is structured as privileged attorney work product, under counsel’s direction, and compliant with Rule 3.6 on trial publicity. I never contact jurors, witnesses, or the venire.
No honest person does. What I guarantee: the defense loses its monopoly on the story.
I lead and personally start every engagement from day one. You always have my direct line. When the volume of a matter demands scale, I bring in a vetted bench — no one with less than ten years of experience touches your account.
The evidentiary audit is free. Ongoing work is a bespoke, month-to-month retainer scaled to the size and stage of your matter — not a flat agency fee.
The defense has already mapped your case and briefed the reporters who’ll cover it. You don’t need to build that operation from scratch — you need one call.
All work is structured as privileged attorney work product and Rule 3.6 compliant.