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Privileged & Confidential · Attorney Work Product · Prepared for Plaintiff Counsel

Karen Elizabeth Campbell · Principal · Oliver & Ginger

1 Million Impressions.
One Campaign. Johns Hopkins.

When the story matters, the room goes quiet. Then Karen Campbell picks up the phone.

25 Years · Johns Hopkins · DOE · 60 Minutes Stopped

Text Karen Call Karen — 415.359.4454 See Our Services →

60 Min
Segment Stopped
$190M
Johns Hopkins
1M+
Impressions · One Day
25
Years in Practice
9,000+
Victims Represented
Who We Work With

Plaintiff attorneys.
The ones the defense didn't expect to fight back.

Mass tort. MDL. Class action. Catastrophic injury. Securities fraud. The cases where Kirkland & Ellis, FTI Consulting, Sitrick and Company, Brunswick Group, and TrailRunner International are already running a communications operation before you file. Karen has been on both sides. She knows the playbook. VIS was built to counter it.

Mass Tort & MDL
Pharmaceutical. Roundup. Talc. The cases where the defendant has a war room and you need one too.
Class Action
Consumer. Securities. Antitrust. Reaching class members before the defendant's operation does.
Catastrophic Injury
High-verdict personal injury. The defense runs a narrative after every major verdict. VIS counters it.
High-Profile Defense
Celebrity defendants. High-stakes trials. We protect the narrative while the cameras run.
What We Do

What We Build.

VIS

Twelve systems built to crush the defense communications operation. Pre-filing through verdict.

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Crisis Communications

We stopped a 60 Minutes segment. Same-day response. Off-hours. Confidential.

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Litigation PR

Shaping the narrative before the jury pool forms. Filing through verdict.

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Press & Placement

NYT · WaPo · CBS · TIME · GMA · Today. Real relationships. Not pitch blasts.

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Firm Marketing & Awards

Verdicts into press. Press into awards. Awards into brand dominance. The Schochor model.

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Commentator Development

First booking in 30 days. Producer relationships. Your attorneys on network television.

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Case Study

Schochor, Federico & Staton.
From Respected to Dominant.

Exceptional verdicts. No public profile to match. We combined media placement and awards campaigns — simultaneously, from the same content — until one name owned Maryland personal injury law.

Every verdict became a press story. Every press story became an award nomination. Every award became a press cycle. The calls followed the stature.

Full Case Study →
1M+
Media Impressions
#1
Maryland Personal Injury
Multi
Major Awards Won
Inbound Case Flow

"A reporter just called my office.
I have 20 minutes."

What you say next defines the story. Karen has been in that room — on both sides. Call her before you call anyone else.

Text Karen Call Karen — 415.359.4454
Proven Results

The Record Speaks.
Every result is real.

Crisis · Network TV
60 Minutes Segment — Stopped Pre-Air

Counter-narrative strategy, aggressive third-party placement, and direct producer engagement stopped the segment before it aired. The best outcome was silence. We delivered it.

→ Segment killed before broadcast
Mass Tort · Johns Hopkins
$190M Settlement · 9,000 Victims

Lead communications strategist for the Dr. Nikita Levy settlement. Over one million media impressions in a single day — NYT, WaPo, CBS News, and TIME Magazine simultaneously.

→ 1M+ impressions in 24 hours
International · News Cycle
Russia Cycle Break · National Placement

Broke a client story into national coverage during an active Russia news cycle — the most saturated media environment in modern political history.

→ National placement against all odds
Federal · DOE
Nuclear Contractor · 70 Federal Sites

DOE nuclear contractor communications lead in Nebraska, managing crisis communications across 70 federal sites simultaneously.

→ 70-site federal communications
Full Case Record →
About

Karen Elizabeth Campbell.
25 Years in the Room.

Former Dow Jones reporter. Lead strategist on the $190M Johns Hopkins settlement. She stopped a 60 Minutes segment. She broke a story into national coverage during an active Russia news cycle. She managed DOE nuclear crisis communications across 70 federal sites.

She knows what reporters need, what producers book, and what opposing counsel reads. That combination is rare. That combination is Oliver & Ginger.

She works — not as a selling point. Because that is what the work demands.

The Cost of Doing Nothing

The Defense Isn't Waiting.
Neither Should You.

The communications operation on the other side of your case does not pause while you decide whether you need one. It runs the same way from the first demand letter to the last day of trial — quietly, continuously, and long before most plaintiff firms notice it is there.

5
Elite defense communications firms actively working mass tort & MDL dockets today
Weeks
The typical head start a well-resourced defendant's communications operation has before you sit across the table
What You're Up Against

The Defense Built a System.

This is the caliber of infrastructure a well-resourced defendant retains. The examples below illustrate the caliber of firms routinely retained by defendants of this size — not a claim about who is specifically retained on your matter. Firms like these are typically active for weeks before you sit across from the defense.

Kirkland & Ellis
Am Law 100 defense litigation counsel
FTI Consulting
Corporate & litigation communications consultancy
Sitrick and Company
Crisis & litigation public relations
Brunswick Group
Global corporate advisory & communications
TrailRunner International
Litigation communications & trial consulting
Request a Brief

You Are Fighting Blind.
I Have the Map.

The defense has already mapped your case. Text or call with the case name and the defendant — I'll show you exactly what they're running against you.

What They're Doing
The opposition map: who they've hired, which reporters they're briefing, the frame they're building.
What It's Costing You
The specific, measurable financial cost of letting that operation run unopposed on your case.
What We Can Do About It
The counter-operation built to change the number.

The audit is yours either way. Hire us or don't — you keep it.

Text Karen — 415.359.4454 Call Karen — 415.359.4454 karen@oliverandginger.com
Media

I Have It, Or I Don't.

I spent years inside a newsroom deciding what ran and what didn't. I'm not a publicist guessing what you need — I know, because I used to be you.

Tell me the case. I'll tell you within the hour if I have a plaintiff-side attorney who can speak to it — on the record, off the record, background, whatever you need. You get the attorney. Not a handler. I don't sit in on the interview unless you want me there.

Text Karen — 415.359.4454 Call Karen — 415.359.4454 karen@oliverandginger.com
Contact

Call Karen.
Right Now.

You already know how to reach me. I don't have a contact form. I have a phone.

415.359.4454 karen@oliverandginger.com

If it's urgent — a verdict tomorrow, a segment airing this week, a defendant who just got served — call. I answer between witnesses, during the lunch break, the night before a verdict.

No parallel file. Nothing about this call exists outside your control. All consultations confidential, NDA available on request, structured as privileged work product. I work with a limited number of retained clients at any one time.

Text Karen Text Karen
Mon–Fri
8am – 8pm
Saturday
9am – 6pm
Sunday
By arrangement
Crisis
Call Anytime
FAQ

Frequently Asked.

What is VIS?
VIS is a twelve-system plaintiff litigation communications operation built by Oliver & Ginger. Each system counters a specific defense communications operation run by firms like Kirkland & Ellis, FTI Consulting, Sitrick and Company, Brunswick Group, and TrailRunner International. Services range from pre-filing intelligence (AHEAD) to real-time trial monitoring (LIVE) to MDL coordination (GRID).
What is plaintiff litigation communications?
Plaintiff litigation communications is the strategic communications practice that supports plaintiff attorneys in mass tort, class action, and high-value litigation. It includes theme development, named plaintiff strategy, investor pressure campaigns, settlement narrative management, and real-time media monitoring — all built to counter the defense communications machine.
Who is Karen Elizabeth Campbell?
Karen Elizabeth Campbell is a former Dow Jones reporter with 25 years in litigation communications. She led the press campaign for the Johns Hopkins $190 million settlement — nine thousand patients, New York Times, Washington Post, CBS News, TIME Magazine, one million impressions in a single day. She has managed litigation communications for mass tort, pharmaceutical, and federal crisis matters. She stopped a 60 Minutes segment.
Get In Touch

Call Karen.
Right Now.

415.359.4454
. Because the work demands it.
NDC All consultations are strictly confidential. NDA available on request.
Availability
Monday – Friday8 am – 8 pm
Saturday9 am – 6 pm
SundayBy arrangement
Crisis / UrgentCall Anytime

Karen does not use an answering service. She picks up. If she is on another call, she returns within the hour — including . Crises do not schedule themselves, and neither does she.

"You don't need communications until you need it.
And then it is too late."

Don't call when the story has already run. Call before the reporter does. Call when you think you might have a situation. Call when you want your attorney on air next month.

The firms that lead the news cycle made one decision: they called first.

Call Karen — 415.359.4454
Firm Growth & Marketing

Great Firms Don't Get Discovered.
They Get Built.

Mass tort plaintiff acquisition. Class action awareness. Awards campaigns that compound into stature. Celebrity client communications. If you are serious about growth, this is where it starts.

Recognition That Compounds
Best Law Firms – U.S. News Super Lawyers Chambers USA Benchmark Litigation Martindale-Hubbell Law360 MVPs National Trial Lawyers Legal 500
Case Study

Schochor, Federico & Staton: How an Awards Campaign
Built a Nationally Recognized Practice

Schochor, Federico & Staton came to Oliver & Ginger with a problem most good firms have: the work was exceptional. The public profile wasn't. Referrals were word-of-mouth. Recognition was minimal. The firm was invisible to the clients and co-counsel relationships it deserved.

The strategy: a systematic, calendar-driven awards campaign. Every credible legal recognition in their practice areas — national, regional, and specialty — was mapped, prioritized, and scheduled. Nomination infrastructure was built. Supporting materials were written to the standard each award required. And a press strategy was constructed around every win so that recognition generated coverage, and coverage generated the next nomination.

The result: awards compounded into stature. Stature compounded into press. Press compounded into inbound. Within eighteen months, Schochor, Federico & Staton had the profile their legal work had always deserved — and the client calls to match.

18 mo
Campaign Timeline
↑ Stature
Regional → National Profile
↑ Inbound
Case Inquiries Followed
The Awards Flywheel

Recognition Compounds.
Every Win Builds the Next.

Win the Award
Strategic nominations, professionally written submissions, calendar managed so nothing is missed.
Generate Coverage
Every award becomes a press hook. Legal trades, business press, and local market coverage are coordinated around each recognition.
Build Stature
Coverage feeds the next award nomination. Rankings improve. Chambers, Legal 500, and U.S. News surveys reflect a firm the public already knows.
Inbound Calls
Potential clients and referring attorneys call the firm they recognize. Stature converts. The flywheel turns.
For the Firm

Three Ways We Build
Firm-Level Stature

Reputation Resilience

Better manage risk and protect your firm's standing. Gain a partner to assess issues, handle media, strengthen your firm's resilience under pressure, and safeguard your ability to operate through any case.

Risk · Media · Resilience
Partner Surround

Define and elevate the partner's voice — the platform, the narrative, and the media presence that makes them the source journalists call before the next case, not after.

Platform · Narrative · Media Presence
AI Accelerator

Make sure your firm shows up when the next plaintiff searches for help — not the defense's SEO.

Search · Visibility · SEO
Ready to Build?

The firms winning awards next year
are starting the campaign right now.

Schochor, Federico & Staton didn't wait for recognition to find them. They built it. Your firm can too. Call Karen — .

Confidential · No Obligation ·