I built AHEAD because by the time most plaintiff firms see what the defense is doing, it's already worked. 25 years of watching AmLaw 100 firms and crisis-PR shops run the same plays taught me the pattern — so instead of reacting, I model their next move before they make it.
Models the defense's likely communications moves before they're made, based on how comparable matters have run.
A forward-looking risk map showing where the defense is likely to strike next.
You're not reacting to their playbook. You're already standing where they're about to move.
In a labor-accountability matter against a multinational company, the defendant's global PR operation moved fast to frame early allegations as isolated and overstated. We had modeled that minimization playbook in advance, based on how comparable multinational-employer matters had unfolded elsewhere — so the plaintiff-side response was ready before the company's statement was even issued, not built afterward.
This isn't a guess — it's pattern recognition from comparable matters. It shows you the likely shape of their next move, not an exact script, so you're not caught flat-footed.
That's when it's most useful — the earlier the pattern analysis starts, the more of the defense's playbook you see coming.
Send your case name and the defendant. Within 24 hours, you get a free evidentiary audit showing what's actually running against your matter — no cost, no obligation.
25 Years in Plaintiff-Side Litigation Communications. Hire Us When Experience Matters.