I built GRID because a hundred-firm coalition is only as strong as its weakest, most off-message member. This keeps every firm aligned, so the defense can't find the gap between co-counsel and exploit it.
Keeps every firm on a coordinated MDL or class action aligned on messaging, timing, and public statements.
One consistent public position across a large plaintiff coalition.
The defense can't exploit gaps between co-counsel because there aren't any.
A discrimination class action against a financial-services employer involved multiple plaintiff firms working the same matter while the defendant ran a global PR operation to protect its public image. Keeping every firm aligned on messaging and timing meant coverage tracked employees' actual experience, not the defendant's diversity messaging, straight through to resolution.
No — the goal is alignment on timing and key facts, not a single scripted voice. Each firm keeps its own identity; what's coordinated is making sure nobody contradicts anybody else.
That's a conversation worth having early — the value of this capability depends on every firm actually participating, so it's best raised before it becomes a problem in the press.
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