I devised the award-winning communications strategy for the litigation and settlement of concussion-related claims brought by former professional athletes against a major sports league — work that helped transform the case from a legal dispute into an issue that came to define the broader conversation around player safety in professional sports. The specific league and matter are not identified here due to confidentiality obligations.
Builds communications strategy for sports litigation designed to shift the public conversation around the underlying issue, not just the case itself.
Coverage that positions the case as part of a broader reckoning the sport has to address — the kind of narrative that outlasts a single settlement headline.
Your case becomes part of how the sport itself gets talked about, not a one-week news story.
Beyond what's stated here, I don't identify individual matters, clients, or leagues without express permission. I can speak in detail about the process behind this work.
25 years as a Dow Jones reporter, followed by a career in plaintiff-side litigation communications — including placements on The Daily, CNBC, and the Joe Rogan Experience, and building the media program for the $190 million Johns Hopkins settlement.
It reframed the case from a liability dispute into a conversation about player safety that the league, players, and fans all had to engage with — coverage that outlasted the settlement itself and changed how the sport talks about head injuries at every level, from youth leagues up.
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25 Years in Plaintiff-Side Litigation Communications. Hire Us When Experience Matters.