One Message Across Hundreds of Co‑Counsel Firms.

I’m regularly retained by plaintiff leadership and steering committees to manage communications around multidistrict litigation and class actions that draw significant public attention and scrutiny. The Johns Hopkins/Dr. Nikita Levy mass tort is the clearest example: a case of 8,000 women, where one AP wire story, on a day dominated by U.S.–Russia tensions, produced more than a million press hits. It is the kind of work that requires keeping dozens or hundreds of co-counsel firms aligned on a single message while managing a public narrative that shifts by the week.

A Different Scope, Billed Differently.

When I’m retained by an MDL leadership or steering committee, I work inside the leadership team for the life of the litigation, handling communications for the entire class and every firm on the committee — not just one retaining firm. This work can be paid out of the common benefit fund under the court’s cost order, with accounting and documentation supplied for the court, not invoiced directly to any single firm.

• Steering committee alignment: Keeps the steering committee and the wider co-counsel group on one message, not dozens of competing ones.
• Monthly press releases & media posts: A master release and social posts every month, so every firm stays on-message and gets attention.
• Daily trial briefs: Daily briefings to media during bellwether and trial windows — and separate coverage for each bellwether as its own news cycle.
• Claimant communications: A standing cadence — structured briefings, plain-language updates — so no claimant goes silent for months or turns to a forum for answers.
• Recruitment advertising & landing pages: Claimant recruitment campaigns and intake landing pages built for the matter and approved by counsel.
• Ongoing defense monitoring: Continuous tracking of the defense’s geofencing, paid search, and look-alike sites through the life of the litigation, not a one-time audit.
• Settlement & verdict announcement strategy: A dedicated press operation for the moment a global settlement or bellwether verdict lands.
• Media training: Preparing named plaintiffs and spokespeople before they face cameras, including for documentary production — see Documentary.
• Reporter exclusives: Deciding which outlet breaks a major filing or ruling, with reporters I’ve worked with for 29+ years — not a distribution list.