Before I build your client’s story, I find out exactly what the defense is doing: who it hired, what it is running and where.
Four checks few firms have run. Ads in the zip codes around the courthouse. Your firm’s name bought in paid search. Intake sites that imitate yours. Where your case page ranks against the defendant’s.
“Karen has the best media contacts of anyone I’ve worked with.”
Privileged attorney work product. Rule 3.6 compliant.
On the Johns Hopkins matter, when the story became public, the institution’s own lawyer called the doctor a rogue employee. That is the aberration defense, and I watch for it on every case I take. Read the case →
It rarely stops at a statement. After one mass-casualty case, a defendant created a senior executive role, reporting to leadership, solely to manage long-term outreach to the families. That is not a press statement. That is a standing communications operation, built to run as long as the litigation does.
In a consumer product case, a defendant answered an investigative report with full-page ads in national newspapers and a rebuttal website, still running, updated every time a new story or verdict broke. None of it was filed with the court. It ran in the news cycle, aimed at jurors, regulators and the public.
The same four checks as the free Defense Check, run continuously, not once.
Ads in the zip codes around the courthouse or in your claimants’ communities.
Your firm’s name or case terms bought to intercept your traffic.
Intake sites that imitate yours and draw your claimants.
Where your case page ranks against the defendant’s.
If nothing is running against your case, I tell you that too.
It starts with the Defense Communications Brief: who is running the defense’s communications, their record, their playbook and what to expect next. Then monitoring, strategy, messaging, media placement and client communications for as long as the case runs. Written scope. Fixed term. Quoted before I begin.
Text me the name of your biggest active case. Same day, you know what the defense is running. Free. If you need me in the room now, I come to your firm with a briefing and a plan.
Text Karen — 415.359.4454 or call or email Karen