Mass tort litigation runs on a timeline defense firms understand and exploit: years, not months. The strategy on the other side often isn't to win the facts — it's to outlast the claimants, betting that exhaustion and silence will do what a stronger case couldn't.
A claimant who goes eighteen months without an update doesn't conclude their case is fine. They conclude they've been forgotten, and forgotten claimants drop out, stop responding, or become vulnerable to a lowball settlement offer just to end the waiting. That churn isn't inevitable — it's what happens by default when nobody owns keeping people informed.
A fixed cadence, not sporadic updates when something dramatic happens: plain-language briefings on a set schedule, explaining what's true right now even when what's true is "nothing has changed yet, and here's why." Silence reads as abandonment. A scheduled update that says nothing new happened still reads as being cared for. That distinction is the entire difference between a class that holds together and one that erodes before the case ever reaches a verdict.