The 12-Point Protocol: Your Advantage in the Public Record.

Corporate defense firms run coordinated, multi-million-dollar communications campaigns outside the courtroom — often before a complaint is even filed. Discovery won't show you any of it. I run a standing program built to counter it, pre-filing through verdict.

THE EVIDENTIARY AUDIT

Send me your case name and the defendant. Within 12 hours you get a written check of the public ad and search record around your specific case: what's running, where it's aimed, how it reaches your clients, and how to verify each finding yourself against the public record. No credit card, no email capture — just the audit.

Call / Text Karen — 202.322.8199

THE SYSTEM

Twelve Capabilities, Pre-Filing Through Verdict

Each capability counters a specific part of the defense's own communications operation.

CAPABILITY I

Early Warning

Reads public filings, ad spend, and statement patterns for the earliest signs the defense's posture is changing.

CAPABILITY II

Record Cleanup

Finds and corrects outdated or misleading material already shaping how your case looks in a search result.

CAPABILITY III

The Story

Writes the first version of events reporters see, sourced and ready before the defense's talking points are.

CAPABILITY IV

Real Voices

Introduces consenting clients and independent experts to reporters directly, instead of a press release standing in for them.

CAPABILITY V

Settlement Pressure

Keeps the story in front of the audiences a defendant actually answers to: its board, its insurer, its shareholders.

CAPABILITY VI

Record Watch

Flags attempts to quietly revise past coverage or statements after a ruling or filing lands.

CAPABILITY VII

Strategy Sync

Times every public statement to what's actually happening in filings and discovery, not a separate calendar.

CAPABILITY VIII

Real-Time Watch

Daily monitoring of news, social, and search results tied to your case, so nothing runs unnoticed.

CAPABILITY IX

One Voice

Keeps every firm on a coordinated MDL aligned on message and timing, so reporters get one story instead of a dozen.

CAPABILITY X

Search Visibility

Works the organic search results so accurate reporting outranks stale or defense-favorable coverage.

CAPABILITY XI

Bellwether Timing

Sequences press outreach so coverage peaks around the bellwether trial, not before or after it.

CAPABILITY XII

Venue Intelligence

Reviews public sentiment and local media coverage patterns ahead of voir dire.

Public sentiment and media-habit research only — never contact with jurors, witnesses, or the venire.

Case outcomes depend on the specific facts of each matter; past results do not guarantee a similar outcome in future cases.

Looking to grow the firm itself, not just this case? See Firm Growth →

Request Your Case Brief.

Send your case name and the defendant. Within 12 hours you'll have a written check of what's running against your case in the public record.

Call / Text Karen — 202.322.8199

Prefer to call? 202.322.8199