Bringing a Stubborn Defendant to the Table.

Some defendants negotiate in good faith from the start. Others treat a low early offer as a test of a plaintiff’s resolve, betting the case will settle cheap out of fatigue before it settles fair. Public awareness, used correctly, keeps that calculation in view for the audiences who make it, without touching the courtroom.

The audiences that move a defendant’s posture aren’t the general public — they’re the board, the insurer setting reserves, the shareholders reading a 10-K risk disclosure. Sustained, accurate coverage keeps that same cost calculation visible to those specific audiences for as long as the matter is open so the decision is not made unobserved. Each step is coordinated with counsel under Rule 3.6.

How it works

It works through accuracy, not volume: exaggeration backfires by giving the defense a credibility argument against the coverage itself. It’s accurate, well-sourced reporting, kept in front of the right audience, timed to filings and rulings that already make the story newsworthy. What matters is that the truth stays visible to those audiences, not that anyone turns the volume up on anything else.