Oliver & Ginger
TEXT KAREN
Karen Elizabeth Campbell

Former Dow Jones Insider.
Plaintiff-Side Advocate.

25 Years Taking Apart the Machine Corporate Defense Built to Beat You.

The case moved from a standard settlement track to a landmark resolution that forced institutional accountability. That's not the beginning of a career. That's the middle of one.

Karen Elizabeth Campbell, Principal of Oliver & Ginger
"A corporate giant once sent someone to go through my trash. I opened the back door and said make sure you take it to the curb."

Who I Am

I'm the principal of Oliver & Ginger, and I've worked in plaintiff litigation communications for 25 years. Before that, I was a reporter at Dow Jones — I know what it takes to get a story placed, because I spent years deciding whether to place one. That's not a credential you can hire. It's a perspective you either have or you don't.

That's the perspective this firm is built on — 25 years spent studying exactly how the other side operates, and building the plaintiff-side answer to it.

They Built a Machine to Beat You.
I Built the Thing That Beats It.

Billion-dollar companies don't just fight lawsuits — they retain sophisticated communications operations built to shape public perception before your complaint is ever filed. This is the apparatus routinely deployed against plaintiff attorneys in mass tort, MDL, class action, and catastrophic injury cases: AmLaw 100 firms building the legal defense narrative, national crisis-PR shops running the war room, managing the public record, handling the financial press, and moving the political and regulatory landscape.

I built a plaintiff-side operation specifically to counter what that apparatus does.

An Institution Knew. It Said Nothing. People Were Harmed.

The pattern holds across every matter I've worked: an institution knew, said nothing, and people were harmed until the narrative forced accountability. Hopkins is one. It isn't the only one.

See the full record →

I Answer My Own Phone.
That's the Whole Pitch.

I was once the junior person on a case — no idea what I was actually doing, sent in because someone senior had somewhere else to be. I remember exactly what that felt like from the other side. That's why no one under ten years touches your account here. You wouldn't accept a first-year associate running your case. I don't accept one running your narrative.

No pitch-and-ditch: I answer the phone because I run the agency — the person who sells you is the person doing the work. And I scale up and scale down with the matter, so you're never paying for bench you don't need.

The reporters and producers I call have been on my list for 25 years — not pulled from a database the week your complaint is filed. Across mass tort, class action, and catastrophic injury litigation, I've represented 9,000 victims, and every one of them got a dedicated communications strategy, built with matter-specific experts. Nothing here is templated.

Prefer to sign an NDA before sharing case details? Email to request one first — nothing about your matter has to go over text.

Every Day Without a Strategy Is a Day They're Winning the Story.

You bring the law to the fight. They bring a war machine. Lawyers believe the case is won in the courtroom. Corporate defense firms know the case is won in the public square before the complaint is even filed. Every day you litigate without an active communications strategy, you are exposed in a fight you don't know is happening.

I Start Every Matter. The Bench Scales When the Case Does.

I lead, execute, and personally start every single engagement from day one. You always have my direct line. However, when the volume of a multidistrict litigation (MDL) or massive coordinated proceeding demands scale, the bench scales quickly.

I maintain a vetted bench of communications and media operators matched precisely to the matter, whether it demands specific expertise in aviation, toxic torts, environmental contamination, or mass product liability. Every operator brought onto your matter is a veteran in high-stakes communications; no one with less than ten years of experience will touch your account.

That's how the same personal oversight holds on a matter of any size — the system is built to run from a single bellwether trial up to a 20,000-claimant class — and when multiple co-counsel firms are working a matter together, I keep every firm aligned on messaging and timing, so there's no gap between them for the defense to find.

Frequently Asked

Do you work through my firm, or directly with my clients?

Through your firm, under your direction. I'm engaged by counsel, not by individual claimants, and I don't independently reach out to your clients without your involvement.

What happens if my case grows into an MDL mid-engagement?

The bench scales with it — a vetted team with a ten-year experience floor comes in as volume demands, but I personally start and stay on every matter from day one.

Why a former journalist instead of a traditional PR agency?

Because I spent years deciding whether to run a story, not just pitching one. That's a different vantage point than a career spent only on the outreach side.