Broadcast & Media
The jury is forming
an opinion before
you file.
You are not
in that room.
The defense is.
What Karen Does
She knows the producers who decide who gets on air.
Not the anchors. The producers. The people who build the segment, assign the story, and make the call on which attorney and which victim tells it.
She knows what story they are looking for. She gets your case into it.
National and regional. Karen knows the room in Birmingham and the room in New York.
Why It Is Not Advertising
Ads find people who were not looking.
A news story finds people who already know what happened to them. They are not responding to a pitch. They are responding to journalism. They are ready.
A news story does not violate a single ABA advertising rule. It carries more credibility than any ad you have ever run.
The Ad
Finds people who were not looking. Cold lead. Guard up. Already called three other firms.
The News Story
Finds people who already know what happened to them. Warm. Ready. They just need someone to answer.
What Happens When the Story Runs
The people text. Not tomorrow. During the broadcast.
Karen's intake infrastructure is live before the first story runs. Dedicated number. Dedicated site. Response in under 90 seconds.
By the time they find another lawyer the case is already gone. The window is not five minutes. The window is the time it takes to open a new tab.
The Producers Who Matter
The rooms where your jury pool actually lives.
Not where lawyers are comfortable. Where the people are.
The defense is placing stories right now.
They are not waiting for your next filing.
All consultations confidential · NDA available on request · karen@oliverandginger.com