Crisis Communications
“A reporter just called.
I have 20 minutes.”
What you say next defines the story. Karen Campbell has been in that room — on both sides. She knows what the reporter needs. She knows what the producer is building. She knows what your silence signals and what your statement costs.
How It Works
You call Karen. She picks up.
Within one hour she has assessed the threat, identified the reporter, and built a response strategy. She acts — contacting producers, placing counter-narrative stories, or advising silence — within hours of the first call.
Karen does not use an answering service. Every call is confidential. NDA available before the first conversation. Crisis engagements begin immediately.
The goal is never coverage. The goal is the right outcome.
A statement that controls the story.
A counter-narrative that changes it.
Silence. The best outcome is sometimes no story at all.
The Record
She has protected clients when
silence was the only acceptable outcome.
Network Television — Segment Stopped Pre-Air
When a client's crisis was tracked for broadcast by a major national news program, the standard advice was to cooperate minimally and brace. Karen did not take the standard approach.
A counter-narrative strategy with aggressive third-party placement and direct producer engagement stopped the segment before it aired. Third parties the producer trusted more than the firm said what the firm could not say. The story changed because the sourcing changed. No broadcast. No coverage. The matter was resolved without the story that would have defined the client's public record for a decade.
→ Segment killed before broadcast · No coverage · Matter resolved
Who Calls
The call comes before the story runs.
Or it is too late.
- Managing partners who just received a call from a reporter.
- Plaintiff attorneys whose case has attracted national press.
- Firms managing high-profile client situations.
- Attorneys facing prosecutorial media pressure.
- Any law firm or institution where a story, if published as currently being reported, would do permanent damage.
Don't call when the story has already run.
Call before the reporter does.
415.359.4454
She picks up. If she is on another call she returns within the hour. All consultations are strictly confidential. NDA available before the first conversation.
karen@oliverandginger.com · oliverandginger.com · Crisis calls answered any hour.