vis — Latin. Force.
The technical system I built to counter the defense’s communications machine — one operation, pre-filing through verdict. It runs on method, not instinct: documented, measured, repeatable. I don’t guess.
Sitrick is paid to manage the record. We are paid to set it.
Karen Elizabeth Campbell · Principal · Oliver & Ginger
It runs pre-filing. Through discovery. Through motions. Through settlement negotiations. Through verdict. It never stops.
The plaintiff bar brings a press release to a knife fight.
VIS counters it.
One operation. Pre-filing through verdict. Always on.
The defense runs on science — jury research, scenario modeling, measured messaging. VIS answers it with the same rigor. Every move is built on documented intelligence, not instinct. I don’t guess.
I map what the defense is building — who they have hired, and what they are preparing — before you file.
I build one plaintiff narrative the defense cannot occupy, before Sitrick places the first story.
I map the jury pool — who shaped it, how, and what it means for your case.
One operation against the defense communications machine — pre-filing through verdict. In plain terms, here is what that means on your case.
I map what the defense is building before you file — who they have hired and what they are preparing. I clear your client’s record before the defense can use it against them. And I build one plaintiff narrative the defense cannot occupy.
I am in the room when case strategy is set, not called in after. I monitor the opposition’s communications in real time. I bring real, unpaid voices who will say true things. And I map who shaped the jury pool, and how, before voir dire.
I move the number at the mediation table. I own the seventy-two hours around a bellwether verdict — the window that sets the MDL settlement number. I make sure you own the public record before your opponent does, and that it stays yours. In a multi-firm MDL, every plaintiff firm sees the same intelligence.
Intake by referral from counsel of record. I respond within two hours. All engagements strictly confidential.
Confidential. For plaintiff attorneys only.
karen@oliverandginger.com
