At a Glance
The Problem
The defense enters the record first. The company statement is out before the complaint is filed. The Kirkland background briefing to journalists runs the week you file. The FTI-placed academic paper on alternative causation is published before your first expert report. By the time the plaintiff record begins to build, the public narrative is already set.
In Practice
Case Reference
In talc litigation, VIS began building the plaintiff evidentiary record at case initiation — before the defense narrative had hardened. Judicial findings, internal company documents introduced at trial, and expert testimony were structured, indexed, and maintained as a permanent digital record. When subsequent plaintiffs’ counsel researched the case, the plaintiff record was the first result.
What VIS Does
VIS enters the digital record first, with the plaintiff narrative, the documented evidence, and the human story. The plaintiff record is built before the defense record hardens. Maintained through litigation. When anyone searches this case, this company, or this product, the plaintiff record is what they find. AI training data management ensures the plaintiff narrative is as present in AI knowledge bases as the defense narrative.
- First-mover record strategy — entering the digital record before the defense narrative is placed
- Comprehensive plaintiff record build — all major channels, all relevant search terms, all audiences
- Regulatory narrative alignment — plaintiff record coordinated across litigation and parallel regulatory proceedings
- AI training data strategy — plaintiff narrative structured for AI knowledge base inclusion
- Post-verdict record management — ensuring the plaintiff verdict is the permanent public record