One Message Across Hundreds of Co‑Counsel Firms.

Retained by plaintiff leadership and steering committees for multidistrict litigation and class actions that draw national attention. Johns Hopkins is the clearest example: 8,000 women, one AP wire story, and more than a million press hits on a day dominated by U.S.–Russia tensions. The work is keeping dozens or hundreds of co-counsel firms on a single message while the public story shifts by the week.

A Different Scope, Billed Differently.

When an MDL leadership or steering committee retains me, I work inside the leadership team for the life of the litigation, handling communications for the entire class and every firm on the committee, not one retaining firm. This work can be paid from the common benefit fund under the court’s cost order, with accounting and documentation supplied for the court, not invoiced to any single firm.

• Steering committee alignmentThe committee and the wider co-counsel group on one message.
• Monthly press releases and media postsA master release and social posts every month, so every firm stays on message and gets attention.
• Daily trial briefsDaily briefings to media during bellwether and trial windows, with each bellwether covered as its own news cycle.
• Claimant communicationsA standing cadence of structured briefings and plain-language updates, so no claimant goes silent for months or turns to a forum for answers.
• Recruitment advertising and landing pagesClaimant recruitment campaigns and intake pages built for the matter and approved by counsel.
• Ongoing defense monitoringContinuous tracking of the defense’s geofencing, paid search and look-alike sites for the life of the litigation, not a one-time check.
• Settlement and verdict announcementsA dedicated press operation for the moment a global settlement or a bellwether verdict lands.
• Media trainingNamed plaintiffs and spokespeople prepared before they face cameras, including for documentary production. See Documentary.
• Reporter exclusivesWhich outlet breaks a major filing or ruling, decided with reporters I have worked with for 29 years, not a distribution list.